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ADMI and Wowzi's new partnership to empower Africa's content creators

Laila Macharia and Mike Otieno

ADMI co-founder and CEO Dr Laila Macharia and Wowzi co-founder and President Mike Otieno doing the signing of the new partnership.

Photo credit: Courtesy

What you need to know:

  • Dr Laila Macharia, the co-founder and CEO of ADMI, said the partnership is a manifestation of their dedication to nurturing and supporting content creators in the continent.
  • Wowzi co-founder and president, Mike Otieno, underscored the potential of the partnership for content creators, brands, and the wider digital media ecosystem.

Content creators in Africa stand a chance to benefit immensely from a new partnership between Africa Digital Media Institute (ADMI) and Wowzi. The partnership, which is structured into three pivotal phases, seeks to empower aspiring and established content creators while redefining the realm of influencer marketing.

Dr Laila Macharia, the co-founder and CEO of ADMI, said the partnership is a manifestation of their dedication to nurturing and supporting content creators in the continent.