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New public relations guide to raise the bar, curb misconduct

ICT Principal Secretary Joseph Tiampati (left) and Association of Public Relations and Communications Management Firms chairman Lawrence Gikatu during the launch of new guidelines for PR firms at Laico Regency Hotel, Nairobi, on November 20, 2014. PHOTO | SALATON NJAU |

By  NATION CORRESPONDENT

What you need to know:

  • The guidelines were developed by the Association of Public Relations and Communications Management Firms (APReCOM).
  • The policy is also meant to resolve rampant cases of conflicting information issued by government officials.

The association of public relations firms has released guidelines meant to raise standards and curb professional misconduct in the industry.

The guidelines were developed by the Association of Public Relations and Communications Management Firms (APReCOM).

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