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How technology and reforms are powering revival of Kenya’s pyrethrum industry

Collins Omondi

Pyrethrum Processing Company of Kenya Product Research and Development Assistant, Collins Omondi, at the company’s exhibition booth during the 5th National Agribusiness Summit at the Kenyatta International Convention Center (KICC), Nairobi, on October 22, 2025.

Photo credit: Wilfred Nyangaresi | Nation

Kenya is making steady progress in reviving one of its most valuable yet long-neglected cash crops—pyrethrum.

Once recognised as the country’s “white gold”, pyrethrum was a major foreign exchange earner and a source of livelihood for over 100,000 smallholder farmers before its decline in the early 2000s.