Softa Bottling Company founder Peter Kuguru speaks about the company's journey, during an interview at his Kuguru Food Complex office in Nairobi. The company is closing shop. PHOTO | ERIC WAINAINA | NATION MEDIA GROUP
Mr Kuguru was forced to close shop due to financial difficulties after he failed to secure a joint venture partner.
His products among them the Softa soda, had started gaining acceptance, especially among low-income consumers in its two-decade operation.
Thousands of businesses collapse every year, but few have had the same impact like the Softa Bottling Company, the only Kenyan firm that took global giant Coca-Cola head-on and almost succeeded.
Friday marked the end of the road for the firm, after the registrar of companies struck it off the register in Kenya.
