The Kenya Meat Commission (KMC) will now be selling mutura to customers that buy meat from its outlets as it targets lovers of the delicacy.
Mutura, a spicy blood sausage made from minced meat, fat and fresh blood stuffed into cleaned animal intestines, is popular among Kenyans. It's usually sold by meat vendors along the road and at restaurants.
The military-run KMC reckons the selling point of its mutura will be hygiene, as well as bringing a much-loved delicacy closer to people's homes.
This comes as KMC launched its first cashless meat outlet in Kitengela town, Kajiado County, as it seeks to cut its own niche in the local meat market.
Dubbed "Kitengela Nyama Haven", the outlet is the first of nine such branches that will be established across the country. Six outlets will be located in the Nairobi Metropolitan area and three in Coast region by December.
"We're banking on this strategy (meat outlets) for tidy profit margins. Kenya is a meat-eating country, we want to tap into the local market before venturing into the global one...We envision to be in all 47 counties in future," Major General Jattani Gula.
During the opening of the Kitengela outlet located along the busy Namanga Highway, Maj Gen Gula told the Nation that KMC is eyeing Sh500 million monthly turnover from the nine planned outlets.
"Our profits will also trickle down to farmers. We will provide ready animal markets to them at better rates. We are not in the market to compete with local butchers but to offer Halaal meat to our customers," he added.
The Kitengela KMC Nyama Haven.
Photo credit: Stanley Ngotho | Nation Media Group
The concept of KMC's nyama havens was hatched in 2021, a year after KDF took over management from the Ministry of Agriculture.
The army then renovated an attic building at the Athi River plant's main gate to serve as the first meat outlet.
