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DAY IN THE LIFE: Big bust? No problem
Wanjiru Njoroge 26, is co-founder Double Dee’s Kenya, a store manufacturing and retailing lingerie for women with big busts. She is also the co-founder of Ajab Pictures, a production company. PHOTO| MARTIN MUKANGU
What you need to know:
- Shopping for underwear doesn’t have to be a treacherous, shameful experience.
- Initially, we struggled to convince women to pay a little more than average for the bras.
- Now, what we struggle with is the fact that most women want to be smaller than they really are.
“It was hearing the words the words’ ‘Sorry madam, hatuna size yako (we don’t have your size),” over and over from lingerie shop attendants that got my three partners and I thinking about creating underwear for big-bust women. The market had forgotten us and the second hand bras available are not designed for the African woman’s body.
“It has been a year since Double Dee’s opened its doors. We manufacture and retail underwear and lingerie for busty women all the way from cup size D to K. Now, most of my days revolve around how I can get yet another women to feel good about herself. My days begin at 5am when I get up for meditation, after which I have my morning run. I am living with a mental illness, so this is an integral part of my day as it supplements my peace of mind.
