Customer needs are not constant. They keep changing as time evolves and you have to keep up with the changes to survive and beat the competition.
I started this business seven years ago. I started with a capital of Sh300,000. Before I ventured into this business, I worked as an accountant and team manager at Team Australia LTD. When I was starting, the market was not as open as it is today. Huge sections of the countrywide market that I am able to tap into today were still unexploited. This was mainly because of misinformation and misconceptions about second-hand clothes and the preference for new clothes and shoes. Over time, though, I was able to bridge this gap. The advent of technology has also been a boon for my business. Apart from selling from my premises, I am able to market my stock and sell online. I have a customer base I have never met face to face who I sell to from the trust we have founded over time. They place orders and make payments, and I organise deliveries for their orders.
