Muriuki Kagiri alias The Dapper Brother, Digital Content Creator says in the last seven years, he has remained loyal to his skincare regime and has never dropped the ball.
Photo credit: Pool
What you need to know:
Beauty experts agree that while men are becoming more aware of the importance of looking after their skin (and are getting more open to investing in their skin), they remain skin minimalists, going for core, evidence-based products such as retinoids with added benefits.
According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022. The same market was worth an estimated $74.8 billion in 2021.
Today, thanks to shifting notions of masculinity, the prevalence of social media and a host of brave male beauty ambassadors perpetuating the idea that it’s okay to embrace self-care — and, in turn, self-expression — as a man, the potential for exciting new growth in the male grooming landscape is nothing short of exponential.
