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Nestlé deepens supply channels for wider reach

PHOTO | JENNIFER MUIRURI Nestle Equitorial African region director Ian Donald speaking during the interview.

What you need to know:

  • The firm which has in the past three years scaled up its investment on the continent eying a share of the growing middle class, is also surveying what products it can introduce locally from its global portfolio
  • The firm is, however, yet to decide on whether to set up milk powder processing plant to reduce its over reliance on imports
  • In 2010, the firm announced a Sh11.5 billion investment in the region as part of an expansion drive characterised by building of new factories and strengthening distribution chains

Swiss food conglomerate, Nestlé, is now turning to deepening its distribution network in the region following the completion of a Sh2.3 billion upgrade of its factory in Nairobi.

The firm which has in the past three years scaled up its investment on the continent eying a share of the growing middle class, is also surveying what products it can introduce locally from its global portfolio.