During the Livestream, the match had a peak viewership of 1100 people, and within two days it had crossed the 20,000 organic views mark. A week later, the match had an organic viewership of 25,349, a record number in the local esports market.
The only other entity to broadcast a Fifa esports match on Facebook in Kenya is the African Esports Championship.
Harambee Stars captain Victor Wanyama's Fifa 21 PlayStation 4 match against teammate Arnold Origi broke viewership records, according to Facebook metrics.
The footballers were pitted in a two-legged match with the winner being decided on aggregate score.
