There are no cycling lanes in the country, which means that bikers have to weave in and out of traffic, competing with motorcycles, cars, buses, lorries and carts, most of which overlap shamelessly and which leave in their wake thick fogs of black smoke
The public relations industry does a terrible job of public relations. I mean, very few people can explain what people in PR really do. If you are a journalist, a policeman, construction worker or even a pimp, everybody knows your job function. PR guys would have to explain that persuasion is actually a legitimate business! Now, if you’d like a picture illustration of what good PR is, turn to page 3 of this newspaper.
There you will find a picture of First Lady Rachel Ruto cycling from Statehouse on her way to a UN meeting in Gigiri. Don’t take too much time drooling over the bike, because that’s not the point of this article. Okay, well the bike Mama Rachel is on is an enviable Trek Boone Disc 6 with SRAM Red eTap disc drivetrain, which is the best professional gear system in the world. But that’s not what I’m driving at. Look at the optics.
