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How tech is ending exploitation, waste
Agritech revolution has revolutionised supply chains by connecting farmers directly to retailers via mobile platforms.
In the fertile highlands of Nyandarua County, potato farmer Njoroge stares desperately at his rotting harvest, destined for the compost heap. He is about to lose months of backbreaking labour and hopeful investment. Some 500 kilometres away on Remba Island, fisherman Musa faces a similar dilemma—should he sell his day’s catch of tilapia at a loss? As the day progresses, he faces serious spoilage.
Their stories speak of Kenya’s agricultural paradox: a nation where food producers routinely watch their livelihoods rot away, even as urban consumers pay premium prices for the same.
Kenyan agriculture faces two age-old challenges: massive post-harvest losses (40 per cent of output worth $500 million annually) and exploitative middlemen. For example, a kilo of potatoes selling for Sh50 in Nairobi may only bring the farmer Sh10, with middlemen pocketing the difference by controlling market access. The exploitation is brutal.
Low prices
Without cold storage, farmers must sell at harvest when prices bottom out, while fishermen have mere hours before their catches spoil, forcing them to accept the middlemen’s low prices. This isn’t just unfair—it’s economically catastrophic, trapping entire communities in cycles of poverty despite their essential role in feeding the nation.
Kenya’s mobile penetration exceeds 90 per cent, and is helping to dismantle these outdated systems. Agritech startups are creating digital bridges between producers and markets, using simple mobile platforms. Currently, 181 active agritech startups are in operation.
These startups have revolutionised supply chains by connecting farmers directly to retailers via mobile platforms, offering real-time prices and logistics. Farmers can now delay sales until prices rise, achieving 30-50 per cent income gains by cutting out middlemen and reducing waste. Fishermen benefit similarly. Some of these companies also provide solar coolers that extend catch shelf-life from hours to days, while their apps enable collective bargaining.
Advanced agritech solutions do more than connect buyers and sellers. They merge mobile payments with artificial intelligence-driven agronomy advice, helping farmers to optimise planting cycles and input use. Some pay-as-you-grow solar irrigation systems demonstrate how technology can address both financial and infrastructural barriers simultaneously.
These platforms create financial identities for previously “unbankable” producers by building credit histories that enable microloans—funds they use to invest in better storage, equipment, and inputs that further boost productivity and reduce waste.
Despite this progress, significant hurdles remain. Rural internet connectivity limits platform reliability. Further, the fishing sector lacks tailored solutions—it needs more innovations in cold chain logistics and specialised marketplaces.
Creative financing models
Upfront costs also present barriers. Without creative financing models, adoption will remain limited to larger producers. Targeted government intervention could accelerate progress: subsidies for cold storage, tax incentives for agritech investors and rural broadband expansion would all help scale solutions. Emerging tech like blockchain and AI needs supportive policies.
Technology potential is enormous. As Internet of Things sensors enable real-time monitoring of soil conditions and fish stocks, blockchain brings transparency to supply chains.
Kenya’s agritech revolution is just beginning. International investors are taking notice—2023 saw record funding for Kenyan agritech startups, with particular interest in solutions combining hardware with digital platforms. This convergence of physical and digital infrastructure may hold the key to true systemic change.
The narrative is also shifting. Kenya’s farmers and fishermen are no longer being portrayed as helpless victims, but as entrepreneurial actors. With proper tools and fair market access, they’re proving remarkably adept at adopting technologies that boost incomes while reducing waste.
The ultimate success metric will be when stories like Njoroge’s and Musa’s become historical anecdotes. With technology improving market access, that success may be closer than we think. Kenya’s experience offers a blueprint for how emerging economies can leverage mobile technology to transform agricultural systems—by creating fairer, more efficient markets that work for everyone.
Ms Nyaoro is a sales and marketing professional with a focus on logistics and supply chain. [email protected].
