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William Ruto
Caption for the landscape image:

How Gen Z protests derailed Ruto’s ambition to raise tax burden

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President William Ruto makes his address after signing into law the Finance Bill, 2026 among other Bills at State House Nairobi on June 23, 2026.

Photo credit: Francis Nderitu | Nation Media Group

Weeks before the June 2024 anti-tax protests erupted, President William Ruto sought to explain to Kenyans why he had prescribed a bitter pill in the form of the controversial provisions contained in the Finance Bill 2024, including proposed taxes on bread, motor vehicles and financial services.

During an engagement with the Harvard Business School Class of 2025 at State House on May 14, 2024, President Ruto said he wanted to raise the country's tax burden, measured by the tax-to-gross domestic product (GDP) ratio, to 16 per cent by the end of that year and leave it at between 20 and 22 per cent by the end of his term.