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Caption for the landscape image:

From ‘white gold’ to ruins: Why Kenya’s pyrethrum industry collapsed

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A farmer in Eburu, Gigil sub-county tends to her pyrethrum crop in her farm. Production of the crop is dwindling due to poor market prices and lack of government's support.

Photo credit: Boniface Mwangi | Nation

Up to the late 1990s, pyrethrum was a highly valued fresh farm produce that was regarded as Kenya’s white gold.

But the sector, which provided livelihoods to farmers in 19 counties, is now a mere shell of its former self, with repeated failed attempts to revive it.