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President William Ruto takes breakfast at a kibanda in Mandera Town.
Caption for the landscape image:

How President Ruto’s hustler narrative burst

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President William Ruto takes breakfast at a kibanda in Mandera Town during a 2022 campaign trip. Some of the names sought to ride on the political wave created by President Ruto’s ‘hustler’ campaign slogan.

Photo credit: Pool

 The cold-blooded killing of mask hawker, Boniface Kariuki, by the police in Nairobi during the June 25 anniversary protest, shows how hollow the hustler narrative was during the 2022 presidential election, and still is.

UDA placed hustlers at the front and centre of that election, where they were promised milk and honey. “Mama mbogas” became the poster hustlers of the narrative, and one or two were even featured at presidential rallies. Hustler Fund was created, and money from the kitty was given out like sweets.