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William Ruto
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People follow leaders into the unknown when there’s trust

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President William Ruto and his deputy Prof Kithure Kindiki dance on the podium during the disbursement of Nyota business start-Up capital to 5,880 young entrepreneurs at Jomo Kenyatta Showground in Mombasa on February 6, 2026.

Photo credit: PCS

In 2007, as Japan Airlines haemorrhaged money under the weight of a debt approaching Sh1.16 trillion, its chief executive Haruka Nishimatsu cut his own salary by 60 per cent, taking home just 11.7 million a year, a figure lower than what his own pilots earned.

He gave up his executive dining room, bought his suits at a discount store, rode public transport to the office, and joined his employees in the cafeteria queue. No bodyguards. No reserved parking. No perks. And when his workers noticed, morale shifted and this led to one of the most dramatic corporate turnarounds in modern history.