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Caption for the landscape image:

Digital poultry king: How one man’s quest sparked a national poultry business

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Poultry farmer Francis Muiruri Njeri alias Francis wa Kuku during an interview at his poultry farm in Ruiru, Kiambu county on January 26, 2026

Photo credit: Evans Habil | Nation

When Francis Muiruri stood on his modest piece of land in Juja, Kiambu County, the advice from friends and neighbours was familiar and well-meaning.

They said he should build rental rooms, collect rent at the end of every month, and slowly grow his real estate portfolio.