Award-winning singer Bien-Aimé Baraza is clearly not slowing down.
Fresh off the success of Finale , his collaboration with Tanzanian star Ali Kiba, the track has already crossed 12 million views on YouTube within just two weeks.
Bien opens up to Nation Lifestyle about the song’s journey, working with East African giants, money in music, and his ambitious upcoming album, all in his own words.
Tell me about ‘Finale’, the concept and how it came together. Who came up with it?
Abba (the producer) and I wrote the song two years ago. It was on my phone. We recorded it in Tanzania: Abba and Darassa were in the studio with us that day — I think I was recording — and they said we should call Alikiba because it would make business sense. I immediately called Alikiba, who agreed. He recorded his part, and the song remained on my phone all this time because I had been planning to include it in my album, which is due to be released in June. But I thought it would be nice to release it right now. And here it is. It's been two weeks and it's still trending on all social platforms.
Tanzanian musician Ali Kiba.
Photo credit: File | Nation
Kiba has been in the game for over 20 years. How would you rate him?
Alikiba is a lesson on longevity. Anybody who understands longevity in the music business understands Alikiba. He doesn’t work on hype. You know the Tanzanian music industry is really full of just “kiki” and things like that, and people are doing different things to survive. But Alikiba maintained that he is still the same. He is solid. And there are a lot of lessons we can learn from him. From his calmness and the way he carries himself. Consistency is what I have learnt from him.
You wrote the song two years ago. Why did you wait that long to release it?
Everything is guided by timing and seasons. And there were seasons I wanted to release it, but I could not get the right one. There was a time I wanted to release it, but it was a season when so much was happening in politics so I held back. There was a time I wanted to release it, but Ali Kiba had another release. So I said, let’s wait, because I don’t want to release it, and then he releases his. There were just many moments when one of us wasn’t ready. And this moment came about, we were ready, so we released it.
When you wrote it, did you know it would be a hit?
You know, some of these things are just God’s blessings. All you can do is put your best foot forward. I have written so many songs in my career. I have had hits before, but I can never tell you that I have a formula for hits. When you go to the studio, you just write a lot of songs; you never know where the hit is. Treat all songs as if they are about to change your life.
Singer Bien Aime Baraza of Sauti Sol.
Photo credit: File
Break down the message behind “Finale”. What should listeners take from it?
Inspiration for “Finale”? It’s… you know, the ‘finale’ of something. When it is the finals of something, big things are at stake. And it’s just about being carefree about what people are saying around you and chasing your goal. That’s why we say don’t sleep today. You know what I mean? Don’t sleep today. It’s not about having fun, but in essence, it’s about the three of us. When you are in your bag, when you are chasing your bag, when you are doing your thing, you should live your life like it’s the finals. As you go into overdrive, you chase your goal relentlessly, and you celebrate in the process. Celebrate victory. And when you get to the finals, it means you’ve overcome many obstacles to get there. So the message of “Finale” means we have to push ourselves.
Your East African collaborations are doing well. Who’s next?
I actually don’t know, but I have so many songs with Rwandan artistes, with Tanzanian—more Tanzanian artistes. So they are just in the pipeline, to be honest. And these are songs I did two or three years ago. Some of them will sound new to you guys, but these are songs I did a long time ago.
Former Sauti Sol band member Bien-Aimé Baraza performs at Blankets and Wine in Kasarani, Nairobi on December 17, 2023.
Photo credit: Bonface Bogita | Nation Media Group
Do you see yourself ever retiring from music?
I don’t think I would ever want to retire. But my role will change over time. Right now, I am in the forefront. Later, I might have a quieter season; teaching, working behind the scenes, maybe even policy. But my dream is to always serve as a musician. Music is not work, it’s a service. And I plan to serve for as long as I can.
How many songs are on your upcoming album?
This is my second album as a solo artiste and honestly, I don’t even know how many songs it will have yet. I have recorded over 40 songs, so it’s been a bit of a back-and-forth with my team. We are actually debating it heavily right now. They feel the album should be shorter, around 12 tracks, because that’s what audiences tend to prefer these days; something concise and easy to digest. But for me, it’s different. I am an artiste with a lot to say, and I don’t want to feel boxed in creatively. So we are trying to find that balance between giving the audience something they can fully enjoy, while still allowing me to express the full scope of my work.
This is going to be the best Kenyan album ever done. I say that confidently because of the direction I have taken with it. I have been immersing myself in different Kenyan communities, drawing inspiration from their traditional sounds and musical roots. What I am doing is creating pop music that is deeply influenced by those traditional elements. I am blending sounds from cultures that have shaped me as an artiste, from Mount Kenya to Luhya, Kamba and beyond. Of course, I can’t cover all 44 tribes, but I have focused on the ones that have had a strong influence on Kenyan music and on my own journey. It is not about being tribal; it is about celebrating identity and showing that our traditional music has real value. For a long time, I have said that Nigerian artistes have been so successful globally because their sound is rooted in their culture. Their music mirrors their traditional rhythms and influences. I feel like Kenyan music has not fully embraced that yet, and that’s the gap I am trying to bridge with this album. I want to show that our sound, when we own it, can travel. I genuinely believe these songs won’t just resonate locally; they have the potential to connect with international audiences as well.
Bien Aime-Baraza performs on stage during the Sol Fest Event at Uhuru Gardens, Nairobi on November 4, 2023.
Photo credit: Bonface Bogita | Nation Media Group
What is your biggest source of income right now?
Honestly, I wouldn’t point to just one; my income comes from multiple streams. I have built it that way intentionally. I earn from endorsements. For instance, I am currently working on a project where I am helping build creative spaces, and I am also an ambassador for the Basketball Africa League, which has me travelling a lot, even to NBA-related events. On the music side, I still make money from streaming: YouTube, Spotify, and platforms like Mdundo. There is also ongoing revenue from the Sauti Sol catalogue and the Sol Generation catalogue, which continue to perform well. Beyond that, I run Sol Fest, which is a strong business on its own and generates income annually. As Bien, I also earn from live performances, both public and private shows, some of which are not recorded or aired. I am also involved in business ventures, including partnerships with entertainment spots. So for me, it’s really about diversifying; no single stream stands alone, they all contribute.
You are approaching your 40s. Any big plans?
First of all, there is nothing bad about getting old. Get old and have money. I don’t feel like I am young anymore. The older I get, the more connections I have, the more friends I have and the more money I have made. So I don’t plan anything specific for my 40s. I just live.
Kenyan artiste Bien performs during the draw for the delayed 2024 African Nations Championship at the Kenyatta International Convention Centre (KICC) on January 15, 2025.
Photo credit: Sila Kiplagat | Nation
How do you celebrate your birthdays?
I stay at home. I order food. I eat a lot. I buy clothes. I dress up. I don’t see it as a big deal. I don’t like gifts. If people give me gifts, they expect something back. So, I don’t like entitlement. If anything, I send people a pin to a children’s home I support and ask them to donate there. Everything I wanted in this life, God has given me. And more. I will be selfish when I start expecting people to give me more gifts. I don’t need more things.
What’s your take on societal pressure around marriage and children?
Honestly, I don’t buy into that pressure at all. People should be free to live their lives on their own terms. If you want children, then go ahead and have them. If you don’t, that’s also perfectly okay. I always say, don’t let anyone police your journey. Do what makes you happy and what feels right for you. Kids are a beautiful thing, but so is taking your time in marriage and enjoying that phase before bringing children into the picture. If you are trying to have kids, that’s your path, and it should be respected. But at the end of the day, I don’t think anyone should feel judged or pressured either way. For me, it is simple: everyone deserves to be happy, and that looks different for each person.